Woke Capitalism: How Huge Corporations Demonstrate Status by Endorsing Political Radicalism

Woke Capitalism: How Huge Corporations Demonstrate Status by Endorsing Political Radicalism

It’s a rather strange claim of the American far left that their interests are opposed to that of corporate America, because there’s virtually no evidence to support it. Quite the contrary: During the wave of Black Lives Matter rioting that took place during the early summer of 2020, American corporations marched in lockstep. Not only did they use social media to swear fealty to this political movement, but they also made massive internal changes in conformity with BLM propaganda.

It’s called “woke capitalism” and while it’s not necessarily new, it’s certainly more prevalent than it ever has been. The term itself was coined by conservative editorial writer Ross Douthat in 2018. He succinctly summed up what woke capitalism is: superficial nods toward cultural leftism that allow the company to do what it really exists to do – make money.

You might be confused or think that there’s something ironic or askew about major corporations backing supposed “rebel” ideologies. However, this stems from a very surface understanding of the topic. When we delve deeper into it, the motivation for large corporations siding with ostensibly “anti-capitalist” groups will come clearly into focus.Table of Contents

What is “Wokeness?”: Understanding “Critical Theory” and The Frankfurt School

Before going any further, we should spend some time defining what “wokeness” means.

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173dVietVet
173dVietVet
4 years ago

A long read, but worthy of your time and in need of being forwarded to all on your “lists”….

Gryphon
Gryphon
4 years ago

[[[Frankfurt School]]] is all you need to know about ]]]who[[[ is the Problem.