Burger King is going halal in France, aiming for the business of that nation’s estimated 5 million Muslims, according to a new report.
The English-language Local report said the U.S. burger chain recently took over the Quick chain of fast-food restaurants in France and is planning to make about 40 of them, about 10 percent of the total, totally halal.
That means they would scrap all pork and bacon products from their menu and require that the beef and chicken be certified halal, or slaughtered according to Islamic religious tradition.
The report said such restaurants have proven “to be winners” in a nation where there are more Muslims than anywhere else in Europe.
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